Hardcore by Jay Sankey LEARN 11 EXPLOSIVE NEW EFFECTS FROM ONE OF MAGIC'S MOST CREATIVE MINDS! CLIMBER Jay's 'Climber' effect is a perfect example of a truly original effect AND a truly original method. Dip a drinking straw into a can of soda. Press the tip of your finger over the top end of the straw to trap a few drops of soda at the bottom. Then watch people freak out as you cause the trapped soda to slowly RISE UP THE STRAW.